# LiftMCP — Full Site Content > LiftMCP is an AI readiness platform for websites. It helps website owners and agencies assess, monitor, and enable MCP (Model Context Protocol) connectivity — so AI agents like Claude, ChatGPT, Cursor, and Gemini can discover and interact with their sites. ## Contact - General / sales: sales@liftmcp.com - Investor enquiries: investor@liftmcp.com ## Language versions - English: https://www.liftmcp.com/ - Français: https://www.liftmcp.com/fr/ - Deutsch: https://www.liftmcp.com/de/ - Español: https://www.liftmcp.com/es/ - 日本語: https://www.liftmcp.com/ja/ --- # Homepage Your website is invisible to remote AI agents. LiftMCP changes that. ## The Gap When someone asks Claude about your site, what happens? If your site isn't set up for AI agents, they have no way to interact with it. They can't browse your inventory, check availability, or take any action on your behalf. Without LiftMCP: - Agents can't find your site - No structured access to your content or products - Agents cannot take actions on your behalf - Your site is invisible to AI-driven queries With LiftMCP: - Agents find and connect to your site automatically - Structured access to your products, content, and services - Agents can answer questions and take actions on your behalf - You're visible everywhere AI agents operate ## The Standard The Model Context Protocol is an open standard governed by the Agentic AI Foundation under the Linux Foundation. It defines how AI agents discover and interact with websites. - Open standard (not vendor-owned) - Supported by Claude, ChatGPT, Cursor, Gemini, and others - Agent Engine Optimisation (AEO) is the new SEO ## Who It's For - Developers: Full API access, custom capabilities, complete control - SMBs and website owners: Pre-built actions, no code required - Agencies: Manage multiple client sites from one account ## Trust and Security - UK Incorporated (LiftMCP Ltd, 17177294) - Cyber Essentials Certification in progress - EU Data Residency (AWS eu-west-2 & eu-central-1) - ICO Registered (00013889271) ## FAQ - Works with ChatGPT, Claude, Cursor, Gemini, and other MCP-compatible agents - No developer required; domain verification takes about 60 seconds - Runs alongside your site without touching code or hosting - Discovery file (/.well-known/mcp.json) generated automatically - Based on open standard governed by Linux Foundation --- # How It Works Every site, agent-ready. One platform to assess AI readiness, enable MCP connectivity, and report on progress — whether you manage one site or fifty. ## Step 1: Add your sites and organise into portfolios Add any site you want to manage. Group them into portfolios — by client, brand, or however makes sense for your workflow. Every site gets its own readiness score and settings. ## Step 2: Measure, monitor, score and report Run AI readiness scans across your portfolio. Track scores over time, get alerts when something drops, and export branded PDF reports for clients or stakeholders. ## Step 3: When ready, make your site agent-accessible Turn your site into an active participant in the AI agent ecosystem. Verify ownership and LiftMCP generates a live MCP endpoint — a standards-based connection that Claude, ChatGPT, Cursor, and Gemini can use to interact with your site directly. ## Step 4: Choose your capabilities Pick from built-in capabilities like Page Discovery, Site Search, and Product Lookup — or define your own. Each capability becomes a tool that AI agents can call. Toggle them on or off at any time without touching the site. ## Outcome Your sites are agent-ready. Every site you've added has a live MCP endpoint. AI agents can discover and interact with each one. You have a dashboard showing readiness scores, a history of improvements, and reports you can share with anyone who needs them. --- # Use Cases AI agents for every kind of website. Whether you sell products, publish content, or manage websites for clients — LiftMCP makes your site accessible to AI agents. ## Ecommerce and Online Shops When a customer asks an AI agent "find me a waterproof jacket under £100", your products should appear in the results. LiftMCP exposes your product catalogue as callable capabilities — so agents can search, filter, and recommend your products directly from the conversation. Features: Product Search, Product Lookup, Category Browse, Stock Check Compatible with: WooCommerce, Shopify, Magento, and custom shops ## Content and Publishing Blogs, news sites, documentation portals, knowledge bases. AI agents need to find and cite your content — not just guess at it from a training snapshot. LiftMCP makes your articles, pages, and resources searchable and retrievable via a live MCP connection. Features: Page Discovery, Content Search, Article Lookup Compatible with: WordPress, Ghost, Hugo, Docusaurus, and any CMS ## Local Businesses and Services Restaurants, salons, tradespeople, hotels. When someone asks an AI "find a plumber near me who's available tomorrow", your business needs to be reachable. LiftMCP exposes your services, availability, and contact details to agents in a structured way. Features: Service Listing, Availability Check, Contact Info Compatible with: Any website with a services or booking page ## Directories and Marketplaces Property listings, job boards, classified ads, comparison sites. These are rich structured datasets that AI agents want to search. LiftMCP turns your directory into a queryable MCP resource — filter by location, category, price, or any attribute you expose. Features: Listing Search, Filter by Criteria, Detail Lookup Compatible with: Any listing or directory site ## SaaS and Web Applications If you already have an API, LiftMCP can wrap it with MCP — giving AI agents a standard way to interact with your platform without you building custom integrations for each agent. Define your own capabilities and control exactly what agents can access. Features: Custom Capabilities, API Wrapping Compatible with: Any SaaS with a public API or web interface ## Digital Agencies Agencies managing websites for multiple clients can offer MCP readiness as a service. Add each client domain as a separate Property on a single LiftMCP account, configure the right capabilities per client, and deliver AI-agent readiness as part of your standard package. Features: Multi-Property Client Management, Reseller-friendly pricing --- # What is the Model Context Protocol? MCP is an open standard enabling AI agents to interact with external services. It functions as a universal connector compatible with Claude, ChatGPT, Cursor, and other MCP-compatible agents. ## The Problem MCP Addresses AI agents possess broad capabilities but operate in isolation. While they can answer general questions, they cannot actively engage with specific websites — browsing product catalogs, checking availability, or searching content in real-time. Previously, websites required custom integrations for each AI platform separately, an expensive and unscalable approach. ## How MCP Functions Originally created by Anthropic and now governed by the AI Alliance under the Linux Foundation, MCP defines how agents discover and invoke capabilities on external services: 1. A service exposes an MCP endpoint (a URL using the MCP protocol) 2. An AI agent connects and inquires about available capabilities 3. The endpoint lists capabilities like "search products" or "retrieve page content" 4. The agent calls these capabilities to fulfill user requests This is a standardised HTTP-based protocol. No webhooks, no complex authentication, no streaming data feeds. ## Discovery Mechanism Agents locate MCP endpoints through a well-known URI file at /.well-known/mcp.json on your domain, indicating the endpoint location and supported functionality. ## From SEO to AEO Agent Engine Optimisation represents the evolution from search engine optimisation. As AI becomes the primary interaction method, websites with MCP become discoverable, queryable, and actionable within AI conversations. ## Current Status MCP adoption is expanding across the AI ecosystem, with Claude, Cursor, and growing tools supporting MCP clients. The protocol moved from Anthropic's internal tools to community governance under the AI Alliance. --- # MCP Endpoint LiftMCP's own MCP endpoint is live at https://liftmcp.liftmcp.io/ and offers the following tools: - site.info — Get information about this website including domain, verification status, and MCP status - page_discovery — Discover and list pages available on this site - content_access — Fetch and read content from pages on this site - metadata_extraction — Extract structured metadata from this site Discovery file: https://www.liftmcp.com/.well-known/mcp.json